As the reference relationship between color matching and packaging, it is mainly based on the external packaging color matching, which can reveal or reflect the essence of the external packaging. People can feel or guess the essence of the external packaging by looking at the external packaging, But if we can go to the shop and have a look at the goods, many goods can't show this kind of caring relationship

使消費(fèi)者無(wú)法由表及里去想到外包裝物品為此物.自然,也就對(duì)商品的市場(chǎng)銷售發(fā)揮不了積極的推廣作用.后面讓咱們跟著包裝盒廠家一起去看一下食品包裝盒色彩搭配與包裝物的照應(yīng)關(guān)系吧。

So that consumers can't think from the outside to the inside of the packaging goods. Naturally, it can't play a positive role in promoting the market sales of goods. Let's follow the packaging box manufacturers to see the relationship between the color matching of food packaging boxes and packaging materials.

從制造行業(yè)進(jìn)取,食品包裝類正常情況下的色彩搭配其主色淺黃、粉紅色來(lái)表述如此一來(lái)給人一種溫暖和親切之感.自然,在這當(dāng)中茶,用綠色有不少,果汁飲料,用綠色和藍(lán)色的有不少,酒水、點(diǎn)心類用鮮紅色的有不少,兒童零食用玫瑰紅色的有不少,日用品護(hù)膚化妝品類正常情況下色彩搭配其主色多以玫瑰紅色、粉白色、淡綠色、淺藍(lán)色、深咖啡色為多,以突顯和諧溫馨高貴典雅之情致,服裝鞋帽類多以墨綠色、深蘭色、咖啡色或灰色為多,以突顯穩(wěn)重重高貴典雅之美感.。

From the perspective of making progress in the manufacturing industry, the color of food packaging is usually expressed with light yellow and pink, which gives people a warm and cordial feeling. Naturally, there are many green tea, many juice drinks, many green and blue drinks, many drinks and snacks with bright red, and many children's snacks with rose red, Under normal circumstances, the main colors of skin care and cosmetics for daily necessities are rose red, pink white, light green, light blue and dark coffee to highlight the harmony, warmth, nobility and elegance. The clothing, shoes and hats are mostly dark green, dark blue, coffee or gray to highlight the beauty of stability, nobility and elegance.

從使用性能特征上,單就食品類而言,生日蛋糕點(diǎn)心類常用金黃、淺黃色給人一種香味兒襲人之印象;茶、啤酒類等果汁飲料常用紅色的或綠色類,代表著茶的濃郁與芳香;蕃茄汁、蘋果汁常用紅色的,集中化表示著該物品的自然屬性.雖然有一些外包裝從主色上看上去不像上面所講的那般用商品屬性接近的色調(diào),但仔細(xì)地看上去假如該包裝的設(shè)計(jì)是出自于包裝盒廠家之手的筆下,那么,在它的外包裝的畫面中準(zhǔn)有那點(diǎn)晴之筆的代表色塊、色點(diǎn)、色線或以該色突顯的集中化內(nèi)容。

From the use of performance characteristics, only in terms of food, birthday cakes and snacks are often golden and light yellow, giving people a strong impression of fragrance; Tea, beer and other juice drinks are often red or green, which represents the rich and aromatic tea; Tomato juice and apple juice are often red, which indicates the natural property of the product in a centralized way. Although some of the outer packages do not look like the colors close to the commodity property as mentioned above, if the design of the package is written by the packaging box manufacturer, there must be the representative color block of the clear pen in the picture of the outer package Color dot, color line or centralized content highlighted by the color.