1.包裝盒除了要重視外觀也要重視包裝盒的內(nèi)容,食品包裝盒的重點是圍繞產(chǎn)品進行設計,所以要從包裝盒上展示產(chǎn)品的特征,讓顧客一看就知道這個包裝盒里是什么,有什么特點,要傳達給顧客產(chǎn)品的信息。
1. In addition to emphasizing appearance, packaging boxes should also pay attention to the content of the packaging box. The focus of food packaging boxes is to design around the product, so the characteristics of the product should be displayed on the packaging box, so that customers can know what is inside the packaging box, what features are there, and convey the information of the product to customers at a glance.
2.對產(chǎn)品的展示能夠削減顧客對產(chǎn)品的猜疑,比方透明開天窗的包裝盒,能夠從外面看到盒內(nèi)的產(chǎn)品,讓顧客清晰的看到包裝盒里邊的產(chǎn)品。
2. Product display can reduce customers' suspicion of the product, such as transparent packaging boxes with skylights that allow customers to see the products inside from the outside, allowing them to clearly see the products inside the packaging box.
3.圖文結合也是一個很重要的點,只有圖案沒有文字的包裝盒也不是一個完美的包裝盒。比方食品包裝盒都會標明食品的出產(chǎn)配料、產(chǎn)地、出產(chǎn)日期、保質(zhì)期、食用方法等等,不同的產(chǎn)品都會有各自的產(chǎn)品介紹,這是為了讓顧客清楚的了解產(chǎn)品。
3. The combination of graphics and text is also an important point, and a packaging box with only patterns and no text is not a perfect packaging box. For example, food packaging boxes will indicate the ingredients, place of origin, production date, shelf life, consumption method, and so on of the food. Different products will have their own product introductions to allow customers to have a clear understanding of the product.
4.包裝盒定制的色彩也是一個很重要的方面,因為顧客第一眼看到的便是各種不同的色彩。比方食品包裝盒就采用了不同的色彩,通過色彩代表某種產(chǎn)品是一種很直觀的展示方法。
4. The color of customized packaging boxes is also an important aspect, as customers can see various colors at first glance. For example, food packaging boxes use different colors to represent a certain product, which is a very intuitive display method.
5.除了以上四點,還要注意一個包裝盒不能僅僅美觀,還要具有宣傳產(chǎn)品的效果。華而不實的 食品包裝盒無法獲得顧客的喜歡與支持,只要將包裝盒與實用相結合,才能真正滿意顧客多元化的需求。
5. In addition to the above four points, it is also important to note that a packaging box should not only be aesthetically pleasing, but also have the effect of promoting the product. Food packaging boxes that are flashy but impractical cannot win the favor and support of customers. Only by combining packaging boxes with practicality can we truly meet the diverse needs of customers.
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